Based on the analysis of the various development difficulties of the traditional optical center, this paper puts forward that the service object should be expanded, the service business should be diversified, the service should be refined, the service should be lifelong, and the service object and scope should be “from point to surface”, the reform thought of appraisal promotion and the concrete innovation of service measure implementation have been carried out. Then the paper mainly discusses the upgrading and implementing measures of visual health service related to optometry center. The measures include developing the public benefit of the optical center around large communities and schools, promoting eye-care through social media, launching a number of parent-child tours for visual health, science tours, and intelligent reform of the optical center.