Computer Engineering, Volume. 51, Issue 8, 190(2025)
Self-Supervised Sequence Recommendation Algorithm Based on Personalized Data Augmentation
The sequence recommendation algorithm dynamically models the user's historical behavior to predict the content they may be interested in. This study focuses on the application of contrastive Self Supervised Learning (SSL) in sequence recommendation, enhancing the model's representation ability in sparse data scenarios by designing effective self supervised signals. First, a personalized data augmentation method incorporating user preferences is proposed to address the issue of noise introduced by random data augmentation. This method guides the augmentation process based on user ratings and combines different augmentation methods for short and long sequences to generate augmented sequences that align with user preferences. Second, a mixed-augmentation training approach is designed to address the issue of imbalanced feature learning during training. In the early stages of training, augmentation sequences are generated using randomly selected methods to enhance the model performance and generalization. In the later stages, augmentation sequences with high similarity to the original sequences are selected to enable the model to comprehensively learn the actual preferences and behavior patterns of users. Finally, traditional sequence prediction objectives are combined with SSL objectives to infer user representations. Experimental verification is performed using the Beauty, Toys, and Sports datasets. Compared with the best result in the baseline model, the HR@5 indicator of the proposed method increases by 6.61%, 3.11%, and 3.76%, and the NDCG@5 indicator increases by 11.40%, 3.50%, and 2.16%, respectively, for the aforementioned datasets. These experimental results confirm the rationality and validity of the proposed method.
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WANG Shuai, SHI Yancui. Self-Supervised Sequence Recommendation Algorithm Based on Personalized Data Augmentation[J]. Computer Engineering, 2025, 51(8): 190
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Received: Mar. 21, 2024
Accepted: Aug. 26, 2025
Published Online: Aug. 26, 2025
The Author Email: SHI Yancui (syc@tust.edu.cn)