Panoramic endoscopic imaging technology can effectively reduce the observation blind area of internal organs. It has many advantages, such as shortening the operation time, reducing the risk of intraoperative bleeding, improving the prognosis and shortening the postoperative recovery time. It has important application value in minimally invasive surgery and preoperative examination. It is a research hotspot in recent years. This paper combs the panoramic endoscopic imaging technology from two aspects: principle and product applications. Firstly, various panoramic endoscopic imaging technologies based on two-dimensional and three-dimensional imaging are reviewed, their implementation methods are described, and their key indexes and performances are analyzed. Secondly, the capsule endoscope, panoramic enteroscope and other different types of products derived from panoramic endoscopic imaging technology are compared and analyzed, and the development trend and application prospect of panoramic endoscopic imaging technology are prospected.