The improvement in living standards has led to the rapid growth of outdoor camping activities, while the widespread adoption of new energy vehicles has provided new conveniences for this trend. Against this backdrop, the demand for new energy vehicle camping accessories has increased significantly. Scenario construction theory was focused on the application scenarios of new energy vehicles in outdoor camping. By analyzing the camping process and user groups, typical scenarios were constructed, and key elements were identified. Subsequently, a design strategy for new energy vehicle camping accessories was proposed.