In the past decade, the strong coupling between traditional optical microcavities and excitons has been extensively studied, demonstrating broad application prospects in quantum computing and lasers fields. However, limited by the relatively low quality factor and small mode volume, the strong coupling is difficult to achieve in traditional optical microcavities. Compared to traditional optical microcavities, the bound states in the continuum (BIC) are special eigenstates that exist in the radiative continuum without any energy leakage. BICs possess ultra-high quality factors and strong light field confinement abilities, offering a new approach to realizing strong light?matter interactions. In this paper, we first review the development process of BICs and briefly introduce their generation mechanisms and classification. Then, we discuss the topic of BIC-assisted strong coupling phenomenon and present several related examples. Finally, we summarize the current challenges and future applications of BIC-assisted strong coupling in possible laser fields.