Spectroscopy and Spectral Analysis, Volume. 42, Issue 2, 660(2022)

The Difference Evaluation of Light Environment Atmosphere Index and Consumers' Psychological Perception in Jewelry Stores

Ze LIU1、1;, Yu-hui ZHANG1、1;, Jing LIANG1、1; *;, Zhi-sheng WANG1、1;, Nian-yu ZOU1、1;, and Yu-sheng LIAN2、2;
Author Affiliations
  • 11. School of Information Science and Engineering, Dalian Polytechnic University, Dalian 116034, China
  • 22. School of Printing and Packaging Engineering, Beijing Institute of Graphic Communication, Beijing 102600, China
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    Figures & Tables(9)
    Survey of consumers before the experiment
    The layout of the experimental space and an example of jewelry display
    Relative spectral energy distribution of four light environments
    The effect of color temperature on basic dimensions
    • Table 1. Subjective questionnaire scoring standard

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      Table 1. Subjective questionnaire scoring standard

      程度非常
      难受的
      难受的比较
      难受的
      比较
      舒适的
      舒适的非常
      舒适的
      分值-3-2-1123
    • Table 2. Stability of atmosphere perception data

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      Table 2. Stability of atmosphere perception data

      照明条件Cronbach's Alpha
      色温3 000 K0.797
      色温4 000 K0.866
      色温5 000 K0.857
      色温6 000 K0.845
    • Table 3. Principal component analysis of 18 pairs of quantifiers

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      Table 3. Principal component analysis of 18 pairs of quantifiers

      量词因子
      因子1因子2因子3因子4
      疏离的-有融入感的0.738-0.0910.0380.128
      敌意的-友好的0.7250.1680.1020.047
      恐惧的-亲近的0.7230.0020.3090.075
      凄凉的-喜气洋洋的0.6910.0030.156-0.393
      不安的-心安的0.6490.0840.1680.294
      难受的-舒适的0.6470.3270.299-0.037
      凉爽的-温暖的0.620-0.452-0.355-0.286
      刺眼的-柔和的0.491-0.4150.3420.231
      紧张的-放松的0.4710.1700.4310.200
      昏暗的-明亮的-0.0790.8140.0420.101
      令人萎靡的-令人兴奋的0.0050.7710.071-0.056
      昏昏欲睡的-令人清醒的-0.3170.7200.3050.102
      压抑的-活跃的0.2190.6660.1750.148
      令人沮丧的-令人高兴的0.4900.615-0.1000.067
      心情沉闷的-心情轻快的0.2600.5860.314-0.029
      难看的-漂亮的0.2720.2000.7880.088
      乏味的-有趣的0.2130.4240.543-0.360
      不均匀的-均匀的0.2030.1520.0710.829
    • Table 4. The significance of color temperature to atmosphere perception

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      Table 4. The significance of color temperature to atmosphere perception

      F'显著性
      因子1(融入感)5.6140.001
      因子2(活泼性)12.4040.000
      因子3(美观度)0.6570.580
      因子4(均匀性)1.9260.129
    • Table 5. Pearson's correlation between quantifiers of illumination performance and four factors

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      Table 5. Pearson's correlation between quantifiers of illumination performance and four factors

      因子1(融入感)因子2(活泼性)因子3(美观度)因子4(均匀性)
      r显著性r显著性r显著性r显著性
      凉爽的-温暖的0.6200.000-0.4520.000-0.3550.000-0.2860.002
      不均匀的-均匀的0.2030.0260.1520.0970.0710.4410.8290.000
      昏暗的-明亮的-0.0790.3890.8140.0000.0420.6470.1010.272
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    Ze LIU, Yu-hui ZHANG, Jing LIANG, Zhi-sheng WANG, Nian-yu ZOU, Yu-sheng LIAN. The Difference Evaluation of Light Environment Atmosphere Index and Consumers' Psychological Perception in Jewelry Stores[J]. Spectroscopy and Spectral Analysis, 2022, 42(2): 660

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    Paper Information

    Category: Research Articles

    Received: Oct. 31, 2020

    Accepted: Dec. 28, 2020

    Published Online: Apr. 2, 2022

    The Author Email:

    DOI:10.3964/j.issn.1000-0593(2022)02-0660-05

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