In order to quickly and efficiently provide detailed information of goods to customers, we design a new label, as well as shopping navigation system which can be used in large stores. The system records the image acquisition module, a tag identifying module, a database, the transmission module, and the position of the navigation module. Image acquisition system recording module is taken by commodity label information. Label recognition module for the design of the new label recognition processing, and retrieval and identification results match the product information from the database module. Transmission module via data lines and wireless transceiver technology navigate to the location information transmission module. Navigation module indicates the position of the actual position of the product, and shows that the product -specific information. Hundreds of images experiments were carried out first to correctly identify the exact rate of 90%. If the first identification fails, you can take pictures by simply re-adjust the recognition results. Experimental results show that the new shopping navigation system based on label recognition to solve the traditional bar codes and 2D codes need to pave the identification and location of the bar code is not obvious. The smaller the areas, the need at a very close distance to identify defects that can assist the customer quickly find their favorite items.