Perovskite lead zirconate (PbZrO₃ T was synthesized in an orthorhombic form at a temperature below the Curie temperature, TC. The orthorhombic form is a noncentrosymmetric structure which is capable of spontaneous polarization. Fourier transform infrared (FTIR) spectra and X-ray diffraction (XRD) patterns confirm the successful synthesis of the lead zirconate; and scanning electron microscopy (SEM) micrographs indicate that PbZrO₃ particles are moderately dispersed in the natural rubber (NR) matrix. Without an electrical field, the particles merely act as a ferroelectric filler, which can absorb and store additional stress. Under an electrical field, particle-induced dipole moments are generated, leading to interparticle interaction and a substantial increase in the storage modulus. At a small amount of lead zirconate particulates present in the natural rubber matrix, at a volume fraction of 0.007306, the electrical conductivity increases dramatically by nearly two orders of magnitude at the electrical frequency of 500 kHz.